Week 13 Post 1

Five businesses similar to mine are Design 4 Corners, West Elm, Luxe Interior + Design Magazine, Mary McDonald, and Savvy Interiors. In my opinion, their advertising is effective. They are on top of time for posting and advertise in a way that is eye catching. All use Twitter, Instagram, and Facebook which all include pictures. Since all these businesses are related to interior design, the pictures are what is most attractive in the advertising. For me, the pictures on Instagram make me scroll through the whole profile to see their works. The captions are too lengthy but provide sufficient information which is nice because sometimes having a long caption makes me less interested in viewing a post or page. 

 I think advertising on social media is more effective because nowadays people use their phones for everything and use social media. With advertising on social media, companies have more of a chance to reach an audience than in a newspaper. This isn't the case for everyone since there are people who still watch the news and read magazines however social media is growing by the day and more people are hopping on the wagon to join. I think once people use social media, they assume their favorite brands and companies will be using social media as well which would mean they expect their advertising to be available on their networks. 

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