Week 6: Facebook Page Vocabulary

The difference between post reach and post engagement is that post reach is how well you're getting your product, business, or service out there. The advertisement or whatever marketing tool is being use is allowing your business name to spread. It means getting your name or product in people's conversations. By reaching people, you can create a bigger fan base for your business. Post engagement measures the interactions beyond views on a business's profile. It includes clicks, likes, shares, and comments. Knowing the difference is important because many can mistake having a high reach as having a good, popular profile but the engagements are much more important. The engagements are what will determine how popular a page/profile is. 

Businesses can use these insights to better serve their customers by tracking the trends of engagements and reaches. A business can see what style of post is most interesting to viewers which can help in the future by posting similarly to maintain the existing customers and reach new ones. The engagements can also help with the number of reaches received because with more engagements, more reaches will happen with people viewing the business's page. 


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